Suz's Blog (2)

This is a Blog post for teamwork on Assignment for Oliver : )



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안녕하세요 !



STARBUCKS 를 올리버가 제시한 피라밋 모델의 단계별로 분석해서 CSR 전략을 짜는게 숙제였던 것 같은데,



Stage 0

Describing the

Industry Environment



Stage 1

Developing Industry

Megatrends





Stage 2

Analyzing

Industry-Change





Stage 3

Spotting Proactive

(CSR)… Continue

December 7th, 2007, the crash of the oil tank, "Hebey Spirit" and a floating crane of Samsung Heavy Industry has caused a disastrous leakage in the Western Sea of Korea, pouring 12,547tons of crude oil into the sea. The "Tae-Ahn" area of Chung-Nam Province used to boast prospering cultivating and tourism industry based on its unique environment of the Western Sea. Korea's western sea is one of very few areas in the world that holds a tidal mud flat,… Continue